I remember when I first started blogging. At times it was overwhelming to figure out what to write about. That is until I found out the secret.
The secret that all the great bloggers knew about; the 7 ways to create compelling content.
7 Ways To Create Compelling Content
1. Write About Your Product or Service
Blogging about your companies product or service is an easy way to come up with compelling content and it’s the fastest way to learn about the product or service.
Blog about the history of your company and how this product or service was created. Blog about the benefits of your product or service. Tell stories of people who have used the product or service.
Ask your mentor or the company leaders about the product or service and interview them… which leads us to the second way of creating compelling content… Interviewing.
2. Interview Top Marketers/Entrepreneurs
Interviews are a great way to get compelling content. When you are first starting out, start interviewing your mentor or sponsor.
Then when you go to conferences you can meet with some of the top produces. Attend webinars so you can stay in tune with what is happening in your industry.
After your comfortable doing interview inside your company, interview people who have used the product and other companies who have similar products or services.
3. Research Popular Trends in Your Industry
One of the most under utilized ways of coming up with compelling content is rolling up your sleaves and doing some research. Research your industry to really understand where your product or service is going.
Find and join industry specific groups that can give you more insight into your product or service. Stay on top of what is going on in your industry. All this information that you gather can be very useful to write about.
4. Recycling Old Content
This is a great way to come up with compelling content. Whether your new or you’ve been blogging for awhile recycling old content can be very helpful.
If you are new find old content from other people. These can be people who you’ve come across during your research or from well known professionals in your industry.
If you’ve been blogging for awhile and have a lot of content, go back and update what you’ve already talked about in the past. Make the posts relevant to the times and your readers will appreciate it.
5. Ask Your Readers
Great content is great because it’s what your readers want to read about. So, it’s logical to ask them what they want more of right?
Reach out to your readers and ask them what they like, don’t like and what they would like to see more of from your blog. Provide them with questionnaires and get them interacting.
6. Guest Posting
Guest Posting is probably one of the easiest ways to come up with compelling content because you are not doing the work. Moreover, most of the time guest bloggers will provide you with their best work.
You also have control over what they write about and there are a lot of people out there wanting to guest blog. This is a win win situation and you shouldn’t leave this off the table.
7. Get Personal
The last way to create compelling content is to get personal by sharing your personal story and experience. Share things you did right and things you did wrong.
Teach your readers how they can learn from your experience. This help you to connect with your readers and build your audience.
7 Ways To Create Compelling Content
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