In this post I’m going to show you how to optimize your about page so you can get the most out of it.
The about page is one of the most important and also one of the most neglected pages but lucky for you we are going to change that 🙂
There are a lot of smart marketers, like you, that will actually go so far as to say the about page is the most important page on your site and there is prof to back that statement up.
When you look at your Google Analytics reports for the traffic that goes to different pages on your site, typically, the about page is the second most popular page on the website following the homepage.
So if we are going to have a page that’s going to get that much traffic it’s really in our best interest to optimize it.
Now before I dive in to showing you the nuts and bolts of optimizing your about page let me share with you how many of the highly successful Online Entrepreneurs lay out their about me pages.
I’ve noticed the first section usually explains the who the site is for and what to expect from the content.
The bottom section is usually about the site owner or the person creating the content. Here’s another thing that’s common in good about pages they have optin boxes.
Optimizing your about page like this works extremely well and it only takes about 45 minutes to do. I definitely encourage you to do it.
Is Your About Me Page Optimized For Success?
I hope you have fun optimizing your custom 404 page, if you enjoyed this post, retweet and comment please.